“From the moment an idea is worth having no one cares what it costs” – Andre Citroën
The incomparable Citroen DS (French homophone: déesse), 60 years old this year. Hydropneumatic, self-levelling suspension aerodynamic and interior design efficiency, swiveling headlights, novel construction methods. Ahead of its time even in 1985. Why did this iconic design not endure?
We use this parable to analyze Apple Car rumors.
Stephen Bayley’s paen to the Citroen DS appeared in the February, 2015 print and iPad issue of CAR Magazine.