Announcements arrive with regularity. Ford and Google reveal plans to cooperate on autonomous cars. Toyota’s aims to begin “precision mapping” roads. Ford zigs in another direction and eyes CityMapper’s terrain with its proposed “Dynamic Shuttle” service.
So much slideware.
Horace dives into the data. EV and hybrid cars currently represent a tiny fraction of the market. OPEC recently forecast that by 2040, 94 percent of the vehicles on the world’s roads will still be powered by fossil fuels. Bullish, Horace sees greater EV penetration, with modularity powering double digit market share.
Current auto business models trade a few points of marginal cost in return for double digit marginal revenue, resulting in brand explosion.
We await the Lamborghini SUV.