Asymcar 33: Concept, Outcome and Pivot

Sam Abuelsamid reflects on the origins of BMW’s i program, today’s economics and the application of lessons learned.

We veer into supply chain details and consider the path that the legacy automakers have chosen.

The show closes with a discussion of Apple’s entry assets, supply chain power and business model evolution.

34mb mp3, about 77 minutes.

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  • http://blog.seliger.com jseliger

    Do you have any links to in-depth discussion of what BMW is doing with carbon fiber? I found that part of the discussion particularly interesting, but searching for some of the obvious strings only brought up garbage.

  • Willi Kampmann

    I thought it was quite an interesting discussion. But then again I didn’t catch enough of the telephone call to compare. Now *that* must have been amazing!