Asymcar 31: Better to Go Slow

We dive into the new thing. Can a well known brand do something new? Must the new thing stand alone? Must it have a new name, a new distribution model?

We evaluate BMW’s “i” initiative from both a strategic and tactical perspective. BMW, Ford and the other automakers have not a small number of new products and services, apart from traditional cars.

Jobs to be done appears again, as Horace expresses his single pedal “serenity” in traffic.

We close with a few quotes from Ford CEO Mark Fields.

26mb mp3, about 58 minutes.

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Notes:

Ford Credit Link Pilot

Ford Smart Mobility

BMW ReachNow

BMW DriveNow

GM Express Drive

Ford CEO Mark Fields interview, including “Today, the future goes to the company that makes the best products and collects the best data to turn into services.”

Apple heuert deutsche Autoexperten für iCar-Labor in Berlin.

  • JB

    Yes, a Model S is a big, heavy car with all that range, but it does carry that weight very efficiently and is EPA rated at 101 MPGe for the 70D.